Friday, 15 August 2014

Introducing new Ready-to-Wear fashion brand RAAH!

The label showcased at the recently concluded Africa Fashion Week London(AFWL) 4th edition, and presented their debut collection tagged Fly/Fly High to an international audienceRAAH was created in April 2014 by businesswoman turned fashion designer Rahima Mohamed, and showcased a collection inspired by the celebration of colours from earthy creams, ivories, vibrant reds and timeless black. It also features vintage pieces. Speaking in her experience at AFWL, Rahima said 
 “My first AFWL experience was amazing, I learned a lot about the backstage madness and met so many talented emerging designers that inspired me to challenge myself more, so it was really a great experience“. “The first runway experience was fantastic. It was hectic and I was nervous at first but I got over it because the crowd made it easy for me!” she added.
The collection and designer received praise from the New African Woman Editor-in-Chief, Jane Jere and AFWL Founder Ronke Ademiluyi among others on the success of the showcase.
RAAH at AFWL 4th Edition - BellaNaija - August2014013RAAH at AFWL 4th Edition - BellaNaija - August2014005RAAH at AFWL 4th Edition - BellaNaija - August2014007RAAH at AFWL 4th Edition - BellaNaija - August2014009RAAH at AFWL 4th Edition - BellaNaija - August2014010

RAAH at AFWL 4th Edition - BellaNaija - August2014023

RAAH at AFWL 4th Edition - BellaNaija - August2014012RAAH at AFWL 4th Edition - BellaNaija - August2014014RAAH at AFWL 4th Edition - BellaNaija - August2014022RAAH at AFWL 4th Edition - BellaNaija - August2014004RAAH at AFWL 4th Edition - BellaNaija - August2014006RAAH at AFWL 4th Edition - BellaNaija - August2014001RAAH at AFWL 4th Edition - BellaNaija - August2014002RAAH at AFWL 4th Edition - BellaNaija - August2014003RAAH at AFWL 4th Edition - BellaNaija - August2014008RAAH at AFWL 4th Edition - BellaNaija - August2014011RAAH at AFWL 4th Edition - BellaNaija - August2014016
RAAH at AFWL 4th Edition - BellaNaija - August2014020
Runway look 
RAAH Ready to Wear Lookbook - BellaNaija - August2014008RAAH Ready to Wear Lookbook - BellaNaija - August2014001RAAH Ready to Wear Lookbook - BellaNaija - August2014004RAAH Ready to Wear Lookbook - BellaNaija - August2014003RAAH Ready to Wear Lookbook - BellaNaija - August2014005RAAH Ready to Wear Lookbook - BellaNaija - August2014006RAAH Ready to Wear Lookbook - BellaNaija - August2014002RAAH Ready to Wear Lookbook - BellaNaija - August2014009RAAH Ready to Wear Lookbook - BellaNaija - August2014007RAAH Ready to Wear Lookbook - BellaNaija - August2014010
Lookbook
Fabulous right? I thought so too
xoxo whoopy yun

credit:bellanaija

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