The powerhouse singer, 32, dropped her new self-titled album, Beyonce, without any warning or indication that the record was even in the works, this will be her fifth album and its exclusive on iTunes this morning, eschewing traditional suspense-building marketing strategies. The self-titled record features 14 tracks, one of which is named after her daughter, Blue Ivy.
"I didn't want to release my music the way I've done it," said +Beyonce . "I am bored with that. I feel like I am able to speak directly to my fans. There's so much that gets between the music, the artist and the fans. I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready and from me to my fans."
The move follows a precedent set by +David Bowie , who launched his comeback single, Where Are We Now, without any prior warning. Usually, artists choose to leak tracks from their album before a launch. Beyoncé's latest project is her first "visual album", and all downloads include 17 complementary videos shot in locations from Rio de Janeiro to Paris.
"I see music," added Beyoncé. "It's more than just what I hear. When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they're all connected to the music."
The “Countdown” crooner collaborated with an impressive range of artists in her latest work, including talents like Drake, +Pharrell Williams , +Justin Timberlake , +Frank Ocean , former Destiny’s Child group mates +Michelle Williams and +Kelly Rowland (who appear in the "Superpower" video), and of course, hubby +JAY Z. The couple's daughter Blue Ivy , 23 months, is also featured in the new album in a song titled "Blue."
Meanwhile, the singer’s fans, and family, immediately reacted to the news:
“So my sister is a f--king G," wrote younger sister +Solange Knowles . She later added in a tweet, "I'm sitting here watching THE most artful and perfect project ever."Hmmmmmm!!! am surprised to.
xoxo whoopy yun
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