Friday, 28 February 2014
Moschino brought fun to Milan
Anyone else find +Moschino Official Autum/Winter 2014/2015 Milan Runway colorful and amusing? hehehehe.
THERE are certain designers who are simply destined for certain fashion houses. So it was no real surprise when, following +Rossella Jardini’s departure at the house of +Moschino , American designer +Jeremy Scott was asked to step up to the challenge last October.
This is a designer known for his loud and proud attitude to fashion. He’s about fun, making a statement and irreverence - and that’s before we’ve even got to the clothes. And Moschino is about tongue-in-cheek riffs, caricature style. Which meant as first date fodder goes this was surely going to go pretty well.
Scott plundered pop culture and the world of fast food to reincarnate that Mos wit, albeit a little more literally than we’ve seen of late. This wasn’t a collection about nods here and there, it was a collection about transforming a model into SpongeBob SquarePants, or a server at McDonald’s (in the chicest uniform you’ve ever seen, of course), a packet of biscuits or a Hershey’s chocolate bar. Who knew they could turn so well into a ballgown or two?
He served up (very literally on a tray) quilted bags in fast food chain shades and worked the McDonald’s “M” into the Moschino heart. It was a love-in of fast food and fast fashion – which is exactly what inspired Scott.
Take a look............................
Beautiful work.
xoxo whoopy yun
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